AI Insights · Timothy · January 2022
Top 5 Reference Apps on iOS in Switzerland Q4 2021
Discover the performance trends of the top 5 reference apps on iOS in Switzerland during Q4 2021. Detailed insights on downloads, revenue, and active users are provided.
In the fourth quarter of 2021, the top 5 reference apps on iOS in Switzerland showed varied performance trends in terms of downloads, revenue, and active users. Below, we provide a detailed overview of each app's performance metrics.
Google Translate maintained a consistent weekly download rate, peaking at around 4.1K in early November. The app's active users fluctuated slightly, starting at approximately 300K and ending the quarter at around 245K.
DeepL: translate & write experienced a gradual decline in weekly downloads, from 2.1K at the beginning of the quarter to just over 1K by the end of December. Active users followed a similar trend, starting at 6.5K and ending at 7.5K.
local.ch saw modest weekly download numbers, with a peak of 859 in mid-October. Active users remained relatively stable, averaging around 11K to 12K throughout the quarter.
LEO dictionary had consistent weekly downloads, with a notable peak of 668 in late October. The app's revenue peaked at around $123 in early October and showed a slight upward trend towards the end of December, reaching approximately $114. Active users hovered around 17K for most of the quarter.
Dialog - Translate Speech experienced a steady weekly revenue stream, peaking at about $2.3K in mid-December. Downloads remained fairly stable, ranging from 400 to 600 weekly, and active users fluctuated between 200 and 350 throughout the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.